EU Anti-Greenwashing Rules Take Effect, Tightening Standards for Environmental Claims
New consumer protection rules against greenwashing began applying on September 27, bringing into force a set of restrictions that reach directly into the words, labels and environmental promises businesses place in front of consumers. Directive (EU) 2024/825, adopted in February 2024, amends the EU’s Unfair Commercial Practices Directive and Consumer Rights Directive. Member States had until March 27, 2026, to transpose it into national law. Those measures have now entered into application.
