ESMA’s Fund Naming Rules Are Forcing Europe’s ESG Reckoning
Europe’s experiment with cleaning up ESG fund labels is already having a visible effect on the market. New research by the European Securities and Markets Authority shows that its guidelines on the use of ESG and sustainability-related terms in fund names have triggered widespread rebranding, portfolio changes, and a sharper divide between funds willing to adapt and those opting to step back from ESG branding altogether.
