The Distance Between Sustainability Claims & the Controls That Support Them
There was a time, not long ago, when sustainability lived comfortably in the realm of language. It was shaped in marketing decks and annual reports, polished into pledges and promises that felt, if not always precise, then at least directionally virtuous. Companies spoke of pathways and commitments, of journeys toward net zero and stewardship, and for a while that was enough. The words carried weight simply because they were spoken.
