Italian Competition Authority Fines Six Companies More Than €2.5 Million for Olympic Ambush Marketing
There are few assets as carefully protected as the right to call yourself an Olympic sponsor. Companies spend years negotiating for that privilege and millions securing it. Others, seeing the attention the Games inevitably command, sometimes try a less expensive route, such as standing close enough to borrow the glow without ever paying for the light. Italy's competition regulator has decided that six companies crossed that line.
