Sweden Fines Healthcare Companies for Anti-Competitive Google Search Agreements
Four digital health companies in Sweden have been caught up in a web of anti-competitive behavior, one that revolves around the way they advertise on Google Search. While it might sound like an odd battleground for competition, the case highlights just how digital advertising is as crucial as ever in shaping market dynamics. But here’s the catch: three of these companies will be paying hefty fines, while the fourth gets a free pass. Let’s dive into how this unfolded.