What is “Risk”, Really?
In this candid and thought-provoking piece, Norman Marks challenges conventional definitions of risk and risk management, arguing that most frameworks fail to resonate with how real-world decisions are made. Drawing from his decades of executive experience and referencing the ideas of Grant Purdy and Roger Estall, Marks reframes “risk” as simply “what might happen”, a practical, plain-English approach that bridges the gap between theory and management reality.
