Polish Court Upholds Consumer Law Violations Against Biedronka, Cuts Fine to $21.5 Million
A promise of a full refund has cost Polish supermarket chain Biedronka nearly $21.5 million (PLN 84 million) after a court upheld findings that the retailer deliberately misled customers about the terms of its promotional offers. Poland's Court of Competition and Consumer Protection agreed with the country's competition and consumer protection authority, UOKiK, that Biedronka's “Special Wednesday” and “Valentine's Wednesday” campaigns violated consumer protection law. The promotions advertised a “100% refund in the form of a voucher,” without adequately explaining that customers would have to meet additional conditions to use the vouchers.


