Swedish Data Protection Authority Considers Ban of Google Analytics Over GDPR Violations
In the latest wave of privacy concerns surrounding tech giant Google, the company finds itself in hot water once again. The Swedish Data Protection Authority (DPA) has initiated an investigation into potentialGeneral Data Protection Regulation (GDPR) violations relating to GoogleAnalytics, a widely used tool for website analytics. As Google's legal woes escalate, signs suggest that Sweden may follow in the footsteps of other countries by banning the use of Google Analytics.