DMA Enforcement Prompts Meta to Rethink Ad Targeting for EU Users
The European Commission said it has formally acknowledged Meta’s commitment to introduce a clearer, more meaningful decision point for Facebook and Instagram users across the EU. Beginning in January 2026, people will be offered two distinct paths—continue sharing their full data footprint for highly tailored advertising, or opt for a version of the apps that relies on less personal information and delivers more limited ad personalization.
