Assurance IQ & MediaAlpha to Pay $145 Million for Misleading Health Insurance Consumers, FTC Says
Two major lead generation companies, Assurance IQ and MediaAlpha, have recently agreed to pay a combined $145 million to settle Federal Trade Commission (FTC) charges that they misled millions of consumers seeking comprehensive health insurance and exposed them to a barrage of telemarketing calls and robocalls. The settlements, announced August 7, come in the form of two separate stipulated court orders that will also impose long-term bans on misleading health insurance marketing tactics.