FCA Introduces New Screening Checks to Help Consumers Save, Invest and Borrow with Confidence

The Financial Conduct Authority (FCA) is introducing new screening checks to ensure that companies advertising financial products have the necessary knowledge and expertise to do so. Companies must understand the product that they are promoting in order to provide clear, fair, and accurate information. Furthermore, firms approving financial promotions will also need to report regularly on the promotions they accept and any adverts they reject. This will help the FCA to identify and crack down on rogue adverts. The goal of these new measures is to help consumers make informed decisions about their finances and to ensure that they can trust what they see advertised.