Canada's Competition Bureau Unveils New Guidelines to Combat Greenwashing
Canada’s Competition Bureau has released its final guidelines aimed at curbing greenwashing, a growing concern in the marketing world. The new framework provides businesses with clear instructions on how to make legitimate environmental claims about their products and operations under the country’s amended Competition Act. This new set of rules comes on the heels of Canada’s broader push to address deceptive marketing practices, particularly those related to environmental sustainability.